Founder & Executive Director

Mayra Ruiz-McPherson, PhD(c), MA, MFA is the founder of The CyberPsych Institute (CPI), a mission-driven initiative advocating for people-first approaches to technology.

Drawing on three decades in technology, design, and psychology, Mayra helps people understand how AI is changing the way we think, work, and live.

from digital media to ai

As the Internet and its digital landscapes evolved into intelligent systems and AI-enabled technologies, so did Mayra’s research; her exploratory interests evolved from the psychology of digital media to the psychology of AI and human-AI interaction.

Today, Mayra’s work examines the psychological and behavioral effects of AI across work, communication, education, and daily life.

Research & evidence-based focused

Through her research, education, and public engagement, Mayra helps bridge the gap between technological innovation and the human experience across a range of domains, including:

• the Future of Work (specific to organizational transformation, workforce trends, AI adoption, and changing roles);
• AI Psychology (the broad study of how AI affects human thoughts, emotions, behaviors, relationships, and well-being across all settings);
• Occupational AI Psychology (human adaptation to AI-enabled workplaces);
• Cyberpsychology (the study of how media and technology shape human perception, behavior, and social interaction)
• Neurotechnology (how brain-computer interfaces and emerging neural technologies are changing the relationship between humans and machines);
• Human-Machine collaboration (understanding how people collaborate, communicate, and work alongside AI-powered tools, agents, robots, humanoids, and other intelligent technologies); and
• Humane-AI (balancing technology ethics and industrial goals with socio-economic welfare and psychological well-being)

Work with Mayra

Interview, speaking, research, writing, and consulting opportunities are welcome. To discuss a collaboration, send an email or connect with Mayra on LinkedIn.